The Ford F-150 is America’s all-time best-selling truck, and for good reason. It’s versatile, packed with features, and offers trims tailored to every kind of truck owner—from die-hard adventurer to daily commuter. The 2024 model builds on its solid reputation with exciting upgrades, making it better than ever. However, with so many trims to choose from, picking the right one can feel overwhelming. That’s where this breakdown comes in. We’ll help you sort through all the options so you can drive away with the F-150 that fits your needs—and your budget.

Here’s the lowdown on the key trims for the 2024 Ford F-150 with their standout features, pricing, and why they might be the one for you.

1. XL

Starting Price: $37,000 est. (MSRP)

The XL is the entry-level trim, but don’t underestimate it. This model is designed for those looking for a reliable workhorse without extra bells and whistles. Ideal if you need a truck for tough jobs or basic towing and hauling.

Highlights:

  • 2.7L V6 EcoBoost® engine with Auto Start-Stop Technology
  • Ford Co-Pilot360™ with features like lane-keeping assist and forward collision warning
  • 12-inch touchscreen with SYNC® 4 infotainment
  • Class IV trailer hitch for easy towing
  • Selectable drive modes (great for adapting to snow, sand, or mud)

Why Choose It? The XL is perfect for cost-conscious buyers who need durability and performance for work or straightforward daily use.

2. STX

Starting Price: $44,000 est. (MSRP)

The STX builds on the XL’s rugged base, adding a splash of style and convenience. Think of it as the “cooler” version of your go-to work truck.

Highlights:

  • 20-inch Dark Gray machined aluminum wheels
  • Black and Dark Gray grille for a sporty look
  • Upgraded 12-inch capacitive touchscreen with swipe capability
  • Electronic Shift-On-The-Fly (ESOF) 4x4 capability

Why Choose It? If you want a practical truck with a modern look and a bit more tech, the STX offers great value.

3. XLT

Starting Price: $48,000 est. (MSRP)

The XLT trim steps things up with added tech, comfort, and capability, making it a favorite for families or anyone needing an all-around dependable truck.

Highlights:

  • Ford Co-Pilot360™ 2.0 offers advanced safety features, including blind-spot monitoring
  • Pro Trailer Backup Assist and Pro Trailer Hitch Assist for seamless towing
  • Chrome-like 18-inch alloy wheels
  • 360-degree camera system for easier parking and tight maneuvers

Why Choose It? The XLT is perfect if you want a stylish, safe, and feature-packed truck without splurging on higher-end trims.

4. Lariat

Starting Price: $65,000 est. (MSRP)

Love tech, comfort, and a bit of luxury? Then Lariat is calling your name. It ticks the boxes for those who want an elevated driving experience, whether commuting or heading to the work site.

Highlights:

  • SYNC® 4 with enhanced voice recognition and an 8-speaker B&O® sound system by Bang & Olufsen
  • Leather-trimmed heated and ventilated front seats
  • Pro-Access tailgate for easier bed access
  • Adaptive cruise control for hands-free highway driving

Why Choose It? The Lariat is great for drivers who want an upgraded cabin and tech features without fully jumping into the luxury price range.

5. King Ranch

Starting Price: $73,000 est. (MSRP)

The King Ranch is where things start getting luxurious. Known for its Southwestern style, this trim is dripping with leather interiors and high-end features.

Highlights:

  • 3.5L EcoBoost® V6 engine for exceptional towing and power
  • Heated and ventilated front bucket seats covered in premium leather
  • A leather-wrapped heated steering wheel
  • Unique King Ranch badging and two-tone exterior paint

Why Choose It? If you want to feel like a king every time you step into your truck, the King Ranch delivers premium comfort and prestige.

6. Platinum

Starting Price: $73,000 est.(MSRP)

The Platinum trim exudes sophistication. It’s ideal for those who demand high-end features, cutting-edge tech, and unparalleled performance.

Highlights:

  • BlueCruise® hands-free highway driving (because driving should be relaxing)
  • Heated and ventilated leather seats with Active Motion® massage functionality
  • 20-inch Gloss Black wheels and polished chrome accents
  • LED projector headlights with dynamic bending for night-driving ease

Why Choose It? If you crave a refined, luxurious truck that doesn’t compromise on performance or style, Platinum is the way to go.

7. Tremor

Starting Price: $64,000 est. (MSRP)

When adventure calls, the Tremor answers. This off-road master is built to handle it all, whether it’s muddy trails or rocky terrain.

Highlights:

  • 4x4 system with Electronic Shift-On-The-Fly and skid plates
  • 18-inch Dark Matte alloy wheels with rugged off-road tires
  • Tremor-branded exterior accents for a bold look
  • Specialized trail modes and enhanced off-road suspension

Why Choose It? If your idea of fun includes dirt roads and steep trails, the Tremor is an adventurer’s best friend.

8. Raptor

Starting Price: $78,000 est. (MSRP)

Meet the off-road beast of the F-150 lineup. The Raptor is purpose-built for extreme adventure enthusiasts who need top-tier performance.

Highlights:

  • 3.5L EcoBoost® High Output V6 engine with 450 horsepower
  • FOX™ Live Valve Shocks and heavy-duty skid plates for serious off-road capability
  • 34-inch all-terrain tires and beefy fender flares
  • Trail Control™ for maintaining speed on rough terrain

Why Choose It? Built for thrill-seekers and off-road aficionados, the Raptor is a jaw-dropping powerhouse.

Which F-150 Trim is Right for You?

The 2024 Ford F-150 lineup proves there's a truck for every taste, need, and budget. Whether you're looking for a tough-as-nails work truck (go for the XL), want something luxurious (Platinum or King Ranch), or can’t resist off-road adventures (Tremor or Raptor), there’s an F-150 calling your name.

Quick Tips to Decide:

  • Budget-Friendly: XL or STX
  • Tech and Style: XLT or Lariat
  • Luxury Lovers: King Ranch or Platinum
  • Adventure Junkies: Tremor or Raptor

The beauty of the F-150 is its versatility, letting you pick a truck that balances performance, features, and price. Find the trim that fits your personality and hit the road—whether it’s paved or rugged.